Kshitij Bhatnagar
  1. Kshitij Bhatnagar
  2. Case studies

Case studies

I learn how the work runs, find the turn, build it to last, and show what changed.

Built in 2026

Each case is a different product: a post production startup's website, search and AI footage tagger; a transmittal product for practices that issue drawings; a brand film studio's first website; a dance school's website takeover; and self serve booking with UPI payment for a counselling practice.

Every number carries a label that says how it was found: measured, reported, modelled from inputs you can see, or an example. Each label links to its source.

Show cases that

  1. Timeline of the Post Aura case: four labelled tracks, Research, Website, Search and Product, with dated clips from 12 to 24 Oct 2026 and a cyan playhead on the last product clip.

    Video post production2026

    Post Aura

    Research, website, search, product

    Building a startup from scratch: the research, a website in five versions, its search layer and an AI footage tagger.

    Pre launch: site on test addresses, tagger tested on 10 real clips, schedule paused

    • Saves time
    • Saves money
    • Opens reach
    • Removes risk

    12 days from the starting wireframe on 12 Oct 2026 to the tagger's first production test on 24 Oct 2026, 23:15 IST. Measured, source 1

    5 versions of the website over four calendar days, each frozen and kept live at its own address so the client could compare. Measured, source 2

    10 clips from a real studio folder tagged in the first production test, 0 failed. A second run tagged none of them again. Measured, source 3

    Tagged by the Gemini fallback model, not Claude. Failed counts errors, not wrong tags. Four camera files over 1,400 MB were skipped.

  2. Illustration on sample data: a drawing sheet with a lime scan bar over its title block, beside a transmittal where a new revision row is added and the old one is struck through in red.

    Architecture and engineering2026

    Drawing Ledger

    Workflow product on Microsoft 365

    The drawing fills in the transmittal. The lead still says yes.

    Built and tested, first live installation pending

    • Saves time
    • Saves money
    • Removes risk

    5 jobs to 1 per drawing issued: five hand jobs move to the engine, and the project lead keeps one review. Reported, source 1

    Counted from the product specification. Not yet observed on a live installation.

  3. A split flap board drawn for this page, at rest: STORIES FIRST on the top row and PRODUCTION NEXT on the second, ink letters on black tiles.

    Brand film production2026

    Flipp Tripp

    Research, design contest and build

    The studio had no showreel to lead with, so its first website leads with a split flap board of verified facts.

    Pre launch: review build waiting on the owner's confirmations; a requested new look has not started

    • Opens reach
    • Removes risk

    42 of 42 acceptance checks pass on the review build, reading the served pages with JavaScript off, 25 Oct 2026. Measured, source 1

  4. The old and new Buskers home pages split down the middle. Left, the old page on 26 Sep 2026: its headline printed over the menu, above the About text. Right, the new page on 25 Oct 2026: the red LED dance floor under spotlights, the end of its headline and the Call now and WhatsApp buttons.

    Dance education2026

    Buskers

    Website takeover and rebuild

    I took over a dance school's 2018 website, kept it live until sign off, and broke none of its old page addresses.

    Live since 2 Oct 2026

    • Opens reach
    • Removes risk

    36 of 36 old page addresses land on the matching section of the new page, by permanent redirect. Measured, source 3

    Checked on 25 Oct 2026, each address with the trailing slash WordPress used.

  5. The header and hero of Shivantika Saxena's live site, with an arch drawing of a rose sun over sage hills and the heading “You don't need to have it all figured out. You just need a place to begin.” Below it, six steps joined by one rose line: read the page, choose a session, pick a time, answer her questions, pay her by UPI, join on Google Meet.

    Counselling practice2026

    Shivantika Saxena

    Therapy website and booking

    Her draft had a warm editorial look and no way to book; now clients book on their own and pay her by UPI.

    Live since 5 Aug 2026, booking checked 25 Oct 2026

    • Saves time
    • Saves money
    • Opens reach
    • Removes risk

    0 to 2 session types a client can book without messaging her first: a free 20 minute consult and a 50 minute session. Measured, source 2

How I work

  1. Learn how it works

    I study how the work runs today: the steps people repeat by hand, the files that drift, the parts that break quietly.

  2. Find the turn

    I write down the obvious fix and its cost, then look sideways for one that needs less: no licence to buy, no gateway fee, no showreel to wait for.

  3. Build it to last

    Few moving parts, tests for what broke once, notes the owner can read, and a way back if something fails.

  4. Show the impact

    I put each number beside the work that produced it. Where I cannot measure yet, I model it in the open, with every input shown.

If one of these sounds like your business, write to me about how the work runs today.

Email me

kshitijbhatnagar97@gmail.com